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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. In 2023, more than 1 billion customers in the U.S. and India watched Amazon Live streams across those devices, according to Amazon.

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How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Retail TouchPoints

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us. audiences.

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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

“They can easily buy on the platform any day, but incorporating additional benefits like exclusives, discounts and free shipping during high shopping months creates more incentives for consumers.”. Live shopping festivals aren’t the next step in holiday retailing — they’re already here. Shop With Us Live, which ran Nov.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”

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5 Ways Home & Decor Brands can Optimize the Shopping Experience

UpSellIt

Home furnishings consumers have come to expect a brick and mortar-level customer experience online. 5 Ways to Optimize the Home & Decor Shopping Experience. Consumers are more likely to invest in products or services based on reviews and social proof. So, retailers are ramping up their online efforts.

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The 3 big problems with omnichannel retail

Steve Dennis

During my nearly 30 years in retail I’ve heard my colleagues talk about the catalog channel, the e-commerce channel, the store channel, the mobile channel, the home shopping channel and on and on. Meeting the consumer where she is AND actually being good at all of it is neither easy nor inexpensive.

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Shift happens: 7 factors that defined a decade of retail disruption

Steve Dennis

Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. The customer is the channel. No customer wants to be average.

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