How Retailers Can Support BIPOC Brands Beyond February — and the ‘Charity’ Space
Retail TouchPoints
MARCH 1, 2022
While the growth of online commerce and social media has made it easy for direct-to-consumer (DTC) businesses to start up and ship items to customers, moving such a business to the next level can be a lot tougher. population identifies as Black, Black-owned brands generated only about $83 billion in 2020 sales — less than 1.5%
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