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What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

Digital Doughnut

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

Fashion 52
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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. And no B2B seller can afford to ignore the reality that if they do not have an ecommerce arm, they will 100% miss out on sales and long-term deals.

B2B 251
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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

In apparel, for instance, the resale market is expected to almost double to $33 billion in 2021 from $18 billion in 2016, with online resale players growing more than four times faster than the broader apparel resale market. Know thy customer. Data is everywhere and growing exponentially. Disruption is sector-specific.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 billion digital buyers worldwide by 2021 ( eMarketer ). Disadvantages of Ecommerce.

eCommerce 417