ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. naming it as a priority for their brand in 2022. respectively.
ROI Revolution
FEBRUARY 10, 2022
The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. After hitting just $76.68
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ROI Revolution
SEPTEMBER 6, 2022
Your 2022 holiday ecommerce strategy will need to take this into account. Let’s dive into the top five tips you need this year to create a profitable 2022 holiday ecommerce strategy for your brand. Data from Microsoft and Google predicts that Cyber 5 2022 will deliver major year-over-year growth yet again.
ROI Revolution
JULY 27, 2022
Performance Max is set to replace all Smart Shopping campaigns by the end of Q3 2022 , which means that re-examining your strategies is more important than ever. We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. Search Engine Journal. Google Ads Help Blog.
ROI Revolution
APRIL 12, 2022
In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022. Paid Search Advertising. Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Search Engine Optimization.
Inflow Insights
NOVEMBER 29, 2021
With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.
ROI Revolution
AUGUST 26, 2022
The deadline for building seamless year-over-year data in GA4 was July 1, 2022. As Universal Analytics sunsets next year, our PPC and analytics experts at ROI Revolution are armed with all the latest knowledge on GA4 to make sure your brand is ready to accurately track and attribute your sales in the new platform.
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