Winning Creative in 2024: Human Storytelling, AI Scale
Retail TouchPoints
MARCH 19, 2024
Well, 2023 wasn’t the year of storytelling or branding; it was the year of AI. I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Here’s my perspective on the right blend of humanity and AI in today’s approach to creative. It might be able to simulate empathy.
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