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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Social commerce value will keep on growing.

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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. Other less traditional formats – like brand takeovers or content sponsorships – operate on an individualized pricing scale. – Alicia Jewell, Sr.

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Lesson Learned: Cheaper Is Not Always Better

RetailMinded

Multichannel $10 million B2C baseball training brand, based out of Kent, Washington . That’s what happened for Driveline Baseball , a multichannel B2C company established in 2008 and based in Kent, Washington, that specializes in data-driven baseball performance training. Striking out. Hitting a home run.

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Cross-Border eCommerce Expansion During a Pandemic: Weighing the Pros and Cons

ESW

eCommerce brands have enjoyed a bumper few months as consumers have been forced to shop online during lockdown. So, is now the right time to expand your operations internationally, or is doing so in the middle of a global pandemic too much of a risk? Overstock saw sales surge by 109%, writes Industry Dive Senior Reporter Ben Unglesbee.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

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