article thumbnail

Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech

Retail TouchPoints

Matt Kelleher, incoming Chief Digital Officer, Asda (Photo credit: Asda) Asda is continuing to evolve how it uses data to improve its customer experience as part of its long-term ambition to become the UK’s second largest grocery retailer. Toward that aim, Kelleher will join Asda in July 2024 from Morrisons, where he has served as CIO.

Workshop 242
article thumbnail

Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

Retail TouchPoints

The Trifecta for Retailers: Security, Revenue and User Experience Passkeys are the perfect triple play for retailers: they offer enhanced security, improved user experience, and they help maximize revenue. Improved User Experience Research indicates that consumers may abandon their carts if there’s friction throughout the buying process.