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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

PPC 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. Microsoft Bing comes in at 8%, followed by Yahoo!

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Delivery is a huge consideration factor for customers, especially in an age where Amazon has made two-day shipping the expected norm. 65% express the need for more frequent communication with customers. Mobile ecommerce + COVID-19 stats.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, low prices and the ability to purchase online were the top concerns for customers. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. Additionally, customers leave far more reviews beginning in November and through the new year. September 9.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. 2020 COVID-19 + mobile stats + trends. February 25 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Delivery is a huge consideration factor for customers, especially in an age where Amazon has made two-day shipping the expected norm. 65% express the need for more frequent communication with customers. Mobile ecommerce + COVID-19 stats.

eCommerce 148