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The State of Paid Search & PPC Strategy

ROI Revolution

In this article, dive deeper into the data to learn the benefits of PPC advertising for your brand – and how it can grow profitably even in the face of rising paid search CPCs. More than 3 in every 5 marketing managers say paid search strategy is a big initiative for their brand this year. Search Marketing 2020.?.

PPC 78
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of managers, and 42.7% By 2024, CTV ad spend will be more than double what it was in 2021, reaching $29.5 of doers, 39.5% of decision-makers naming it as a top trend for this year. billion this year. billion and made up 2.7%

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Google Analytics 4 (GA4) FAQ

ROI Revolution

How do I configure Tag Manager correctly for my website? Can I apply custom report configurations across multiple accounts that I manage? As of July 1, 2023, GA4 has replaced Universal Analytics (UA) free accounts as the new way forward for marketers to track and analyze important ecommerce data.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. The home goods industry will be worth $188.1

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. This year’s ad spend is projected to reach $76.5

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. By 2024, annual paid ad spend is projected to hit $109.1 Paid search ad spend will grow 24.0% It will be nearly double that in 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). While desktop declines, mobile search ad spend is growing, projected to go from $33.34B in 2019 to $36.621 in 2020. February 25 update. in Q2 2021 over Q1 2021. 12/14 update. 8/4 update.

eCommerce 195