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Predictions 2024: Exploration Generates Progress 

Forrester eCommerce

Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.

Other 538
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Anti-Predictions: Here’s What Won’t Happen In 2024   

Forrester eCommerce

Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." " Here's what won’t happen in 2024.

Consumer 451
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Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment

Forrester eCommerce

Learn more in our 2024 technology infrastructure predictions. Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity.

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Predictions 2024: CX Teams Should Buckle Up For A “Fun” Ride

Forrester eCommerce

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

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Forrester Predictions 2024: Digital Commerce Report

View the complimentary Forrester 2024 Predictions Report, presented by Orium and commercetools. The report predicts that legacy technology and services will slow down in 2024 as businesses favor smaller, agile, and targeted retail investments.

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Predictions 2024: A Lethargic Enterprise Software Market Goes Cutting-Edge

Forrester eCommerce

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

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Predictions 2024: Generative AI Transitions From Hype To Intent

Forrester eCommerce

Will generative AI live up to the hype in 2024? Learn more in our 2024 predictions for artificial intelligence. The short answer is yes.

Customer 411
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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Joe Cicman - Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Key Insights: Retail Agility with Composable Solutions: Learn how adopting a composable approach can help your business thrive, through the holiday frenzy and the entire year of 2024. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.