The State of Paid Search & PPC Strategy
ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. search ad spending grew 46% in 2021 to reach $84.7 Search Marketing 2020.?.
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