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Participate in the 2024 B2B Event Trends Survey: Unlock Valuable Insights for Your Organization

Forrester eCommerce

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 411
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You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Forrester eCommerce

Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.

Banking 235
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PayPoint launches retailer survey 2024

TalkingRetail

PayPoint has announced the opening of its annual survey across the company’s 28,000 strong UK retailer partner network.

Retail 59
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). But many of these tasks may just represent the low-hanging AI fruit.

Retail 312
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TIER: Tech Leaders Must Adapt To The Evolving US Developer Labor Market

Forrester eCommerce

Forrester’s Priorities Survey, 2024, reveals that 73% of respondents stated that their organization plans on significantly increasing their budget for software development in the coming year – suggesting continued demand for developers.

Marketing 349
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In 2024, B2C CMOs Want The Most Help With These 5 Areas

Forrester eCommerce

Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024. We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] As champions of the customer, CMOs are pulled in all sorts of directions.

B2C 235
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Charts: Business Adoption of AI Q2 2024

Practical eCommerce

Per a new PwC survey, 72% of global businesses now use at least one AI application. The post Charts: Business Adoption of AI Q2 2024 appeared first on Practical Ecommerce.

eCommerce 114