With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Retail TouchPoints
FEBRUARY 7, 2023
These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands. Luxury brands are attempting to capitalize on this opportunity by easing their once-stringent brand parameters and taking an “omnichannel approach” to reaching the affluent, and digitally savvy, Chinese consumer.
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