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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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How CPG Companies Can Accelerate Growth With an Omnichannel Strategy

ROI Revolution

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If

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Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Retail TouchPoints

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. Grocers including Kroger and Albertsons have had platforms for some time, and Walmart revamped its media division at the start of 2021 to emphasize omnichannel experiences.

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands. Luxury brands are attempting to capitalize on this opportunity by easing their once-stringent brand parameters and taking an “omnichannel approach” to reaching the affluent, and digitally savvy, Chinese consumer.

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How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth

Retail TouchPoints

However, Boisson is differentiating itself by helping drive and fulfill consumer demand with a robust omnichannel strategy that creates a flywheel effect not just for the business, but for NA collectively. ” Similar to Sephora, Boisson is leaning heavily into education and discovery across its omnichannel platform.

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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

It credited strategic investments, such as those that went into developing an omnichannel retail ecosystem. But how will Toys ‘R’ Us, a traditional retailer of a bygone age, fare in an era dominated by online channel growth and purchase journeys heavily influenced by digital touchpoints? The Toy Store of the Future.

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Ralph Lauren to Open 250 Stores Over the Next Three Years

Retail TouchPoints

19 investor day, Ralph Lauren revealed that its growth plans through 2025, which will include opening 250 stores globally. At its Sept. The brand has exited two-thirds of its department store presence in the U.S. and reduced off-price exposure by 26% , but it has also opened 450 new global standalone stores and concessions.