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Pandemic prompts mobile to overtake email as consumers’ preferred communications channel during buying journeys, MoEngage data shows

365 Retail

Mobile has risen up the ranks during the course of the pandemic, to take the top spot over email as European shoppers’ preferred choice of communication from brands and retailers during their omnichannel buying journeys, the latest research from insights-led customer engagement platform, MoEngage , revealed.

Channel 52
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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Global ecommerce sales are projected to exceed $7 trillion by 2025.

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Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

With email marketing, companies can capture the attention of their target audience, nurture leads into dedicated customers, and boost average order value. Plus, email is a relatively low-cost way to connect with consumers from a range of backgrounds. billion email users by 2025. billion in 2025. billion in 2025.

Marketing 196
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11 Key Retention Metrics You Need to Know

Smile.io

Improve your Customer Churn Rate with outstanding customer experience The key to improving your customer churn rate is to provide an outstanding customer experience. It’s estimated that 61% of consumers say they will switch to a competitor after one bad customer experience.

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Top 7 Omnichannel Retail Trends for 2021

ROI Revolution

Of course mobile, social and physical commerce aren’t too far behind on the priority list. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. Unified In-Store and Mobile Experiences.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! billion in revenue.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

eCommerce 197