Pandemic prompts mobile to overtake email as consumers’ preferred communications channel during buying journeys, MoEngage data shows
365 Retail
MARCH 15, 2022
Mobile has risen up the ranks during the course of the pandemic, to take the top spot over email as European shoppers’ preferred choice of communication from brands and retailers during their omnichannel buying journeys, the latest research from insights-led customer engagement platform, MoEngage , revealed.
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