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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m. Get the Skinny on 2023 Trends.

Consumer 263
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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We

POS 259
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. eMarketer predicts that figure will double by 2023 and reach nearly $80 billion by 2025.

Consumer 293
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The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

Retail TouchPoints

Indeed, investment banking firm Jeffries predicts that the rapidly growing market will reach $80 billion by 2025. Instead, they’ll use sites and their own branded marketplaces or wallets to reach consumers. One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.

Consumer 188
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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

Source: Coresight Research “Building Blocks of the Metaverse: 5G” Both at a consumer and an enterprise level, 5G is still in its infancy, but it’s expected to grow quickly and become the dominant mobile access technology by 2027 reaching 90% penetration in North America within that time, according to Ericsson.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 252
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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Global ecommerce sales are projected to exceed $7 trillion by 2025. Beyond Window Shopping Business customers are consumers too, and they want things on demand and with the convenience of a one-stop shop. Customers benefit from being able to pay as they go for the technology they are consuming.