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The State of Paid Search & PPC Strategy

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

PPC 78
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising.

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2021 Paid Search Trends + Stats for Ecommerce Brands

ROI Revolution

Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out.

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Looking Back: Cyber 5 2020 Stats + Trends

ROI Revolution

2020 was the year ecommerce jumped ahead to numbers that weren’t expected to be hit until 2025, so it’s no surprise that 22% more shoppers participated in Cyber Week 2020 compared to 2019. Mobile ordering accounted for 40% of total ecommerce spending on Black Friday after surging 25.3% Cyber Week 2020 Stats + Trends.

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. by 2024, with overall ad spend approaching $76 million by 2025. Influencer marketing spend will surpass $3 billion for the first time this year and is expected to reach the $4 billion milestone in 2022.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. US social commerce sales are expected to grow by almost 35% this year to surpass $36 billion, and by 2025, US social commerce will approach $80 billion. November 29.

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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. US social commerce sales are expected to grow by almost 35% this year to surpass $36 billion, and by 2025, US social commerce will approach $80 billion. November 29.