ESW
MAY 17, 2023
Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.
Retail TouchPoints
AUGUST 24, 2023
Using generative AI, retailers can answer customer queries, address concerns and guide customers through the purchase process. Retailers can use generative AI to elevate the online shopping experience and drive more sales and foster customer loyalty, ensuring 2023 is another big year in ecommerce.
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BigCommerce
FEBRUARY 13, 2018
ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. billion digital buyers worldwide by 2021 ( eMarketer ).
BigCommerce
JULY 25, 2017
And you know they will be the most stylish baby clothes and accessories on the web. Photos are worth millions of dollars: Don’t skip the most important part of your customer experience, showing them exactly how to style and put together an entire look. How to Activate Millennial B2B Buyers.
BigCommerce
MARCH 21, 2017
36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). The flat lay complete with accessories shows an experience. (Source: Inc. ). Source: GlobalWebIndex ). 500,000 — Instagram advertisers (Source: Facebook ).
BigCommerce
OCTOBER 2, 2017
36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). The flat lay complete with accessories shows an experience. (Source: Inc. ). Source: GlobalWebIndex ). 500,000 — Instagram advertisers (Source: Facebook ).
BigCommerce
AUGUST 31, 2017
Shayla Price, B2B Marketer. Break through typical content by using customer data and order history to create personalized ads. If customer order history shows that a customer purchased a surfboard three months ago, target them with ads promoting a holiday sale on surfboard accessories. Make Customer Loyalty a KPI.
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