Retail TouchPoints
MAY 23, 2023
A Path to Retention and Expansion Graf Lantz’s collection of handbags, accessories and homeware items are designed so that people don’t have to buy them again within a year. Anecdotally, we hear from our customers that they’re still using bags and laptop sleeves from 10 years ago.
Kissmetrics
APRIL 20, 2021
Increase Customer Retention. Doing everything you can to retain customers will help improve your margins. Spending a lot of money on sales each month will cut into your bottom line, especially if you’re not bringing in new customers as a result of your efforts. How to Improve Your Contribution Margin Ratio.
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BigCommerce
AUGUST 8, 2017
For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. See Pinterest Advertising in Action.
Ecommerce Platforms
NOVEMBER 26, 2018
Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers. Or, if you're marketing golfing accessories create a list advising golfers on how to perfect their swing. B2B- business to business. Always lead from a place of service.
ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Apparel & accessories saw the sharpest decline at 16.4%
ROI Revolution
AUGUST 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. The clothing & accessories category hit $22 billion in sales while general merchandise brought in $62 billion. Apparel & accessories saw the sharpest decline at 16.4% sales growth.
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