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Achieve high growth by keeping customers coming back to your eCommerce website

Kissmetrics

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

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mPOS – bringing back the human touch to in-store shopping

iVend

Complementary items – once the shopper has chosen an item, the associate can use the mPOS to show them accessories or matching items in a set. The use of mPOS to deliver all the above functions elevates the customer experience, and brings back the human touch in shopping. What software do I need on an mPOS?

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How The Minifig Co. Uses Embedded Loyalty to Drive Sales

Smile.io

a DTC brand that sells premier custom-printed LEGO© minifigs, minifig accessories, and building kits.          View this post on Instagram A post shared by The Minifig Co - Custom LEGO Minifigs (@theminifigco) The Minifig Co. This revolution opened doors for other creative brands.

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How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV

Retail TouchPoints

The result is a carousel of styled looks at the bottom of every PDP that shows the featured product along with complementary apparel and accessories. Puma has deployed the solution across product detail pages (PDPs) both on its website and its newly launched app in the U.S. and Canada.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

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How to Optimize Your Business’ Contribution Margin Ratio

Kissmetrics

Increase Customer Retention. Doing everything you can to retain customers will help improve your margins. Spending a lot of money on sales each month will cut into your bottom line, especially if you’re not bringing in new customers as a result of your efforts. How to Improve Your Contribution Margin Ratio.

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How Smart Retailers Use Data And Analytics To Optimize Margins 

Dynamic Action

Pairing this data along with your own customer centric metrics also allows you to analyze the impact of each segment and identify drivers of customer retention and acquisition.

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