GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. What Is Causing This Shift?

B2C 148

B2C B2B Technology Channel 148

Retail TouchPoints

AUGUST 9, 2021

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. For today’s B2C brands, nothing happens outside the context of the customer. The New Balance Sheet. Brian Goldfarb is the Chief Marketing Officer at Amperity , a leading enterprise customer data platform.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

AUGUST 24, 2022

The workers can see firsthand that the promotion is successful, but without diligent recordkeeping and analysis, the answer of how successful is largely qualitative. However, the data collection and analysis that ecommerce enables can make the success curve exponential rather than linear.

Payment Services 289

Payment Services eCommerce Shipping Costs Shipping 289

Groove

MARCH 24, 2022

We do this by conducting a competitive analysis and identifying the key factors that differentiate your business from the competition. Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Forrester eCommerce

MARCH 16, 2023

consumers spent (what the Bureau of Economic Analysis calls personal consumption expenditure, or PCE) increased by 9% over 2021. High Prices Have Bouyed Revenue Growth In 2022, the amount of money U.S. Not all of that is considered “real” spending – that is, people buying more stuff.

Consumer 195

Consumer Customer Experience B2C Customer 195

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Start by conducting a comprehensive market analysis to gauge the demand and competition in your chosen niche. For example, Amazon and eBay. Next, consider your product or service type.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Forrester eCommerce

JULY 14, 2022

Our analysis of retailer activity on Amazon Prime Day 2022 reviewed 115 brand and retailer websites, spanning numerous categories. Here are this year’s key findings.

Retail 195

Retail B2C Consumer Customer 195

Kissmetrics

MAY 18, 2021

This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. Usually, a CRO program finds drop-off points or obstacles on a website, analyzes how and why they are occurring, and then helps you develop new ways to ensure future conversions.

eCommerce 280

eCommerce SEO Improvements Document 280

GetElastic

DECEMBER 31, 2021

Or quiz yourself, and see how many of these acronyms you know off the top of your head!

Payment Services 148

Payment Services eCommerce EDI Payments 148

Forrester eCommerce

MARCH 29, 2022

Our recently published research, which includes an analysis of over 125 QR codes, highlights several best practices Brands should use when they implement QR codes into their strategy. Fueled by industry and pandemic forces, QR codes have shot onto the scene at every stage of the CLC.

Customer Loyalty 195

Customer Loyalty Customer Experience B2C Customer 195

Kissmetrics

SEPTEMBER 29, 2020

We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact. The company has achieved impressive results for their tech, B2B and B2C clients. Under this umbrella, they offer customer support, social media monitoring, engagement and data-driven analysis.

Social Media 331

Social Media Marketing B2B eCommerce 331

Forrester eCommerce

FEBRUARY 7, 2019

You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. The reality: This is exaggerated. In researching […].

Management 340

Management Social Media B2C Consumer 340

Digital Doughnut

FEBRUARY 21, 2022

An AI-driven study of millions of customer reviews has revealed the most important drivers of customer sentiment across eight business sectors.

Customer Experience 94

Customer Experience Customer B2C B2B 94

Forrester eCommerce

JANUARY 14, 2019

For more information and analysis, check out this report.) You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018.

Information 319

Information B2C Marketing 319

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. In our view, Forrester’s analysis illustrates how consumers’ expectations are evolving.

Channel 74

Channel Management B2C Reference 74

Forrester eCommerce

JANUARY 22, 2020

While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated. Marketers should take a closer at how their digital advertising budgets are allocated globally.

Marketing 228

Marketing B2C Customer 228

GetElastic

OCTOBER 16, 2019

Many aspects of experience-driven commerce , ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C. This optimization process can be broken into five steps: Research Experimentation Content & Creative Execution Analysis.

B2B 150

B2B Customer Data B2C Technology 150

Retail TouchPoints

DECEMBER 20, 2021

trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

Social Media 264

Social Media Customer Retention Technology B2C 264

BigCommerce

FEBRUARY 2, 2018

Are you planning to take your B2B business directly to consumers with a B2C site? (If Conduct competitive analysis. Are you looking to expand your business to an independent webstore from an online marketplace (such as Amazon or eBay) or a brick-and-mortar? Conduct market research.

eCommerce 419

eCommerce BigCommerce Shipping Costs B2B 419

GetElastic

SEPTEMBER 15, 2021

However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency. Delivering personalized error messaging. Offering personalized account management.

B2B 146

B2B eCommerce Customer SEO 146

Forrester eCommerce

MARCH 21, 2018

Our analysis of […]. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020.

Management 244

Management Consumer Financial Services B2C 244

Retail TouchPoints

DECEMBER 14, 2021

Just as you couldn’t advertise on every TV show, you can’t have a retail plan that is used in every type of B2C store; you have to make choices. Brands have to think about creating unique product assortments for these unique stores, and also how to manage their own requirements for first-party relationships and data.

Consumer Goods 264

Consumer Goods Consumer Channel B2C 264

Kissmetrics

FEBRUARY 12, 2021

He is an expert in search analysis and SEO diagnostics to increase traffic and funnel conversion. As well as specializing in paid social and mobile advertising, she has helped both B2B and B2C companies with content strategy and SEO, and integrated marketing solutions. VP of Products and Strategy at NPAccel. Kelsey Jones.

Marketing 263

Marketing SEO eCommerce B2C 263

Ecommerce Platforms

SEPTEMBER 16, 2019

With the prevalence of brilliant research tools, a merchant can now do an intensive market analysis without any constraints. So here are some of the elementary hacks to use for your market analysis; Use Google Trends. The Keyword planner helps you make good strides for your B2C website. Let's face it. WordPress is a champ at it.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

ROI Revolution

JUNE 17, 2019

Selling B2B or B2C: What B2B and Brands Must Get Right on Technology. Analysis of Exclusive Market Research From Internet Retailer. Mythbusting: Transitioning From B2C to B2B. Learn about the differences between B2C and B2B markets and how to transition from B2C to B2B from a career perspective.

eCommerce 100

eCommerce Internet Retail B2B B2C 100

RTP blog

FEBRUARY 28, 2019

With customers having a wider choice in just about every field, whether B2B or B2C, the experiences those customers have, or will have, drive your ability to generate revenue, and of course profit. Currently serving as SVP Strategy at Signavio , Mark McGregor was formerly a Research Director at leading IT industry analysis firm Gartner.

Books 150

Books Customer Experience B2C Arts 150

Wiser

FEBRUARY 4, 2020

Start with an analysis of all your sales in the past calendar year. If you’re B2C, you should look at demographics, average basket size, and products sold as starting points. You can trust your gut and choose your personas that way, or you can trust data and use your historical sales to decide.

B2C 120

B2C B2B Information Social Media 120

FastSpring

APRIL 26, 2022

And in this section, we break it all apart so that you can run an extensive churn analysis on your own company and have a better idea of how you’re doing. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach. Next Level Churn Rate Analysis: Who and Why.

Payments 114

Payments Subscription Payment Services Definition 114

Optimizely

SEPTEMBER 13, 2018

Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. We did an in-depth analysis of the hundreds of thousands of campaigns Zaius customers sent for Black Friday and Cyber Monday in 2017. But that growth is a double-edged sword. But what types of email campaigns actually work?

B2C 210

B2C Books Reference eCommerce 210

Digital Doughnut

FEBRUARY 17, 2022

We’ll delve into all things consumer research, using a scientific analysis style to lift the lid on the most important unknowns for brands, as requested by you! A series where I use the Attest platform to test popular hypotheses and answer your burning questions.

Consumer 98

Consumer B2C eCommerce 98

Optimizely

FEBRUARY 14, 2019

We did an in-depth analysis of customer behavior across hundreds of B2C brands and found two types of customers pop up again and again. While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset.

Jewelry 186

Jewelry Sporting Goods B2C Electronics 186

TradeGecko

SEPTEMBER 19, 2018

Although there’s no crystal ball to predict future trends with 100% certainty, smart demand forecasting is the closest thing to it – and it’s how the most successful B2C and B2B businesses make data informed decisions about the future. Sales and inventory demand forecasting are critical to the longevity of any business.

Supplies 90

Supplies B2C B2B Management 90

ROI Revolution

MARCH 4, 2020

Walmart’s API appears to have been built in Amazon’s footsteps, providing many of the same features available on Amazon – such as AI-based bid optimization, advanced keyword analysis and filtering, bulk campaign optimizations, voice analytics, and more. Listen instantly here! The 2020 Ecommerce Paid Search Report. billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

GetElastic

MARCH 30, 2022

Commerce is more than a cart and check out - today's organisations want to operate across multiple business models - B2B , D2C, B2C , and marketplaces.? The development of migration blueprints enabling a low-risk movement to the new solution.

Webinar 78

Webinar B2C B2B Technology 78

Groove

NOVEMBER 25, 2019

HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. Perform a cost analysis before making a decision to see where HubSpot pricing falls in line with other products while accounting for scaling your team’s growth. HubSpot Tools.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Kissmetrics

OCTOBER 5, 2020

The expert team at Neil Patel Digital creates winning paid social media campaigns using thorough customer research and data-driven analysis. Joseph Studios focuses on non-paid social media promo for B2B and B2C clients, which includes activities, such as customer engagement and community building.

Social Media 363

Social Media B2B Document Information 363