The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides
BigCommerce
JUNE 22, 2017
In fact, it was a key motivator for us going with BigCommerce over Shopify. Monetary analysis is the total order value over a period of time –– typically a over a year. Each customer record should have the following fields in order to carry out RFM analysis for your store: Total Order Value. Product Insights. Customer Insights.
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