Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop
Retail TouchPoints
DECEMBER 5, 2022
For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. Top-selling categories are electronics, apparel, fashion, beauty, furniture, leisure, hobby, baby products and home improvement, among others. Who performs the fulfillment? Is the product easy to warehouse?
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