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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
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Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Similar to paid media advertising, paid search is a useful customer acquisition strategy. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers.

B2B 146
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9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

A well-thought-out holiday marketing strategy can help to boost sales significantly and build customer loyalty by strengthening relationships with them. This article will share some holiday marketing ideas to make your holiday promotions successful. Offer customers free shipping as a seasonal promotion. Wrapping Up.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? Understanding how to use those key metrics to grow a SaaS company is extremely beneficial for an online store as they have to deal with the same challenges (customers acquisitions, customer retention, monthly recurring revenue, etc).

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

CAC, as you probably know, is the cost of convincing a potential customer to buy a product or service. In this article, we will explain the CAC metric in more detail, how you can measure it, and what steps you can take to improve it. What Goes Into Customer Acquisition Costs? per customer = $2.00. Customer Lifetime Value.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. In this article , we take a look at the top 9 ecommerce trends for 2021 that will be key for growing brands as we continue in a world with a pandemic. January 7 update. 5/26 update.

eCommerce 195