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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

CAC, as you probably know, is the cost of convincing a potential customer to buy a product or service. In this article, we will explain the CAC metric in more detail, how you can measure it, and what steps you can take to improve it. What Goes Into Customer Acquisition Costs? Customer Lifetime Value.

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The 7 Best Strategies for D2C Brands

Kissmetrics

Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. The hiccup comes with marketing.

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Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Similar to paid media advertising, paid search is a useful customer acquisition strategy. Determine the buying behaviors of your target audience, and cater your content to meet their needs.

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9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

A well-thought-out holiday marketing strategy can help to boost sales significantly and build customer loyalty by strengthening relationships with them. This article will share some holiday marketing ideas to make your holiday promotions successful. Offer customers free shipping as a seasonal promotion. Wrapping Up.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

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Lightspeed HQ Ecommerce Review: The Perfect Solution for Integrating with a POS

Ecommerce Platforms

Keep reading to learn more about the Lightspeed Ecommerce platform, and look towards the end of this article for details on the POS and desktop versions. Lightspeed loyalty for customer loyalty. Lightspeed integrates with Channable for all-in-one order synchronization, feed management, and PPC solutions.