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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

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Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Similar to paid media advertising, paid search is a useful customer acquisition strategy. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Take this example of an article headline from Buzzfeed : Normally, I don’t spend my day worrying about who wants to be the Prime Minister. What Buzzfeed does is smart, though, because if you read the article, they give you the answer right away. One way to boost sales is through customer retention. I would feel misled.

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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. You can also view stats by product or time period (today, yesterday, and this month).

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

This article will share some holiday marketing ideas to make your holiday promotions successful. Offer customers free shipping as a seasonal promotion. Prepare for the holidays with PPC campaigns. When you have a strong referral marketing program, you enable your existing customers to attract new buyers to your brand.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

Appeal to your customers and ensure a high customer retention rate by utilizing marketing automation. Curate a highly personalized , omnichannel marketing strategy to expand your outreach and connect with newer, better customers. Another alternative way of marketing your brand is by using PPC advertising.