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Winning Back the Impulse Spending Mojo

Retail TouchPoints

Our recent study conducted with IHL, How Retailers Win Loyalty in an Omnichannel World , looks into the need for all retailers to take a firm hand in optimizing their inventory. But it’s physical retailers that have the most to lose by not doing so. Impulse spending accounts for a sizable chunk of retail revenue.

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December 2019 Marketing News Recap

ROI Revolution

retail stores closed in 2019 , a 59% increase over 2018. Many of these closures were due to bankruptcy, as was the case with retail chains like Forever 21, Payless ShoeSource, and Gymboree. The way for brands to avoid this fate for themselves is through omnichannel marketing, but many brands have struggled to embrace this successfully.

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Beyond Technology: How Commerce Will Change in 20 Years

Blue Acorn

Physical retail stores are closing left and right, traditional malls are going extinct, shipping is changing, and the way we interact with brands is becoming more personal than ever. What and how we buy today will only be a reflection of how we shop 20 years from now, and many of the human factors will have been removed. Let’s dig in.

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How Amazon Marketing Cloud (AMC) Works [2024 Update]

CPC Strategy

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels.

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Top 3pl Companies: A Comparison of the Ideal Partners for Ecommerce Fulfillment

Ecommerce Platforms

In this article, we outline the top 3PL companies based on their prices, reputations, offerings, shipping speeds, and more. Third-party logistics, or 3PL, is a term used to refer to one of the most popular and cost-effective ecommerce fulfillment methods. Keep reading to guide your search on the top 3PL fulfillment companies for ecommerce.

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Walmart’s Latest eCommerce Moves: What Can it Really Deliver?

Profitero

This article was originally published in Chain Store Age. The world’s largest brick-and-mortar retailer, Walmart, has eliminated the membership fee on its two-day shipping program ShippingPass – its strongest response yet to the growing dominance of Amazon Prime (which is now estimated to top 65 million members worldwide ).

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The Role of SaaS in Omnichannel Marketing

OrderDynamics

The Role of SaaS in Omnichannel Marketing. Omnichannel Marketing Brings It Together. Omnichannel marketing brings all of a business’ channels together. By comparison, multichannel marketing uses all the same channels as omnichannel marketing but they do not work in concert with each other. The world is changing.