Optimizely
NOVEMBER 13, 2018
It all comes down to creating an exciting, clear, and consistent B2C brand. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market. Get some bright ideas and learn how your brand can compete with the right marketing strategy to drive growth.
BigCommerce
JULY 11, 2017
In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? Building a keyword and content marketing strategy. B2B vs. B2C SEO: What’s the Difference? It’s the same with your business.
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Ecommerce Platforms
APRIL 3, 2020
While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).
BigCommerce
AUGUST 8, 2017
Expression Fiber Arts does a really great job of this –– offering free product, download-ables and predictable discounts and coupons for her audience. Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns. Limited-time offers. Free shipping.
BigCommerce
NOVEMBER 2, 2017
But pay-per-click advertising is a subtle art, especially when you’re trying to compete on unequal terms with a big-box retailer. When you’ve done the work above, you can create very powerful re-marketing lists based on what you know about the people who have visited your site. Invest in Google AdWords and pay-per-click advertising.
BigCommerce
APRIL 21, 2017
Jessica Thiele, Marketing Manager, Virtual Logistics. Look at a handful of random ecommerce website’s ‘About Us’ pages. Too many business (B2B and B2C included) talk about how they want to be ‘the best’ or ‘treat their customers like royalty’, etc. But what is it that they do? Final Word.
Ecommerce Platforms
OCTOBER 14, 2019
That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. This is why order customization and pricing or payment terms, and flows vary a lot for B2B ecommerce websites.
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