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14 Niche Marketplaces to List Your B2C Services

Kissmetrics

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

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Product Experience: The Art of Giving Customers What They Need to Know

Retail TouchPoints

Both individual consumers and business buyers have become sophisticated about their online shopping expectations, and a good customer experience (CX) strategy is now table stakes in B2C and B2B ecommerce. Customer eXperience” is a complex mixture of tangible and intangible features that fit together like gears in a mechanism.

Arts 276
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AI Advertising Is An Economic Multiplier, Provided You Own It

Forrester eCommerce

District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot be copyrighted. Marketers: Re-consider your cost-saving ambitions for AI advertising content development. Judge Beryl Howell writes that U.S.

Arts 367
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A Brand Embassy for Coffee Lovers: Nespresso’s New Flagship Concept Debuts in Vienna

Retail TouchPoints

Our retail network is, and remains, one of the best ways to deliver a meaningful brand experience,” said Jean-Christophe Jaunin, Global B2C Head at Nespresso in an interview with Retail TouchPoints. “We The result is a pilot concept that focuses on experiences that share coffee as an art. An Experience Designed Around 5 Arts.

Arts 288
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WHITEPAPER: How to Successfully Engineer the Repeat Purchase

Optimizely

Repeat purchase rate is incredibly important to building a sustainable B2C business. In this whitepaper, we will walk you through the current stage of customer loyalty in today’s ecommerce, 6 key steps to engineer the repeat purchase, along with examples of brands that have mastered the art of repeat purchase.

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WHITEPAPER: How To Successfully Engineer The Repeat Purchase

Optimizely

Repeat purchase rate is incredibly important to building a sustainable B2C business. In this whitepaper, we will walk you through the current stage of customer loyalty in today’s ecommerce, 6 key steps to engineer the repeat purchase, along with examples of brands that have mastered the art of repeat purchase.

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From Breakup To Makeup: e.l.f.’s Creator-Led Media Strategy Spins Sorrow Into Sales

Forrester eCommerce

Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. Any Taylor Swift fan will back us up on that. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief. […]

Arts 195