How Technology and Science Create Unforgettable, Immersive In-Store Experiences
Retail TouchPoints
MAY 1, 2024
brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. The retail focus has shifted from mere selling to crafting connections through a blend of art and science. Over half of U.S.
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