How to Manage Marketing Campaigns like a Financial Currency Trader
Kissmetrics
DECEMBER 11, 2017
PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Place lots of small bets on different tactics, channels, platforms, and mediums so that you can evaluate their effectiveness in real-time. A/B testing. What does this mean in English?
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