Kissmetrics
FEBRUARY 2, 2018
B2B companies often suffer from the reverse. That’s why one of the first things I do when starting work with any B2B company, for example, is to build out their content assets, first. Treat SEO like PPC. I want you to take a PPC-based approach to keyword research. PPC only focuses on keywords that convert.
Kissmetrics
DECEMBER 11, 2017
PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Because it hasn’t been blogged about or shared at conferences just yet. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. A/B testing.
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ROI Revolution
MARCH 4, 2020
Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . Top 10 Ecommerce Conferences to Attend in 2020. Listen instantly here! The 2020 Ecommerce Paid Search Report. billion in 2019.
Kissmetrics
MARCH 16, 2018
What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. At a marketing conference, they unveiled their strategy of ABM and how they targeted 26 different accounts : Using dynamic landing pages, they optimized each one for a different account. Attend a conference prepared for selling.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.
Kissmetrics
NOVEMBER 1, 2021
Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.
ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.
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