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How to Promote Your Small Business

Wiser

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Consider using both online and offline channels for maximum impact.

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How to Get Facebook Leads Organically

Kissmetrics

Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. Some examples to consider are: virtual conferences Q&As virtual tours staff introductions. As a news channel, Bloomberg covers current events on Facebook Live. 5 Tips to Get Facebook Leads Organically.

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article thumbnail

How to Promote Your Business

Wiser

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Consider using both online and offline channels for maximum impact.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store.

eCommerce 167
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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. Ryan: There’s always something new to do – every year going to different conferences, it’s never the same thing. Here’s what he had to say… What excites you about the ecommerce world today?

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. Each team member has $2,500 per year to use for conferences and training courses. In the next sections, I’ll dig into how we’re using the opportunity presented by natural growth.

eCommerce 103
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How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Place lots of small bets on different tactics, channels, platforms, and mediums so that you can evaluate their effectiveness in real-time. A/B testing. What does this mean in English?