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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. The problem with focusing on too many metrics and industry averages is: There are usually a key set of metrics that are relevant to growing your store. Search Engine Optimization (SEO). Pay-per-click (PPC).

PPC 162
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. It also means we think big for our employees, to help them launch great careers in the industry.

Marketing 275
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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. A top-funnel strategy allows B2B businesses to remain top-of-mind for customers who aren’t purchasing right now.

PPC 144
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Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Kissmetrics

Conversion optimization works. And yet PPC got no credit. Despite the fact that PPC probably drove an overwhelming number of the calls (based on the data we saw earlier.). We couldn’t even track PPC leads accurately because of the issues above. Their “industry specialized CRM software” (read: sh!t)

Marketing 211
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. This model has become a virtual industrial standard. Here, Native Union creates an experience above and beyond any other product page design in their industry. Landing page type #2: Intentional landing pages.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. COVID-19 news & industry updates.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Updated December 2, 2021.

eCommerce 148