Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We have an incredible amount of talent at our agency, people like Mike Gullaksen, an SEM veteran who was previously the president at iProspect, a pioneer in the SEM industry.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. A top-funnel strategy allows B2B businesses to remain top-of-mind for customers who aren’t purchasing right now.

PPC 144

PPC Mobile B2B Shipping Costs 144

Inflow Insights

JANUARY 15, 2020

Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. The problem with focusing on too many metrics and industry averages is: There are usually a key set of metrics that are relevant to growing your store. Pay-per-click (PPC). The industry you are in.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Your Industry. My answer is always the same. It depends. Device Targeting. Bidding Strategy.

PPC 310

PPC eCommerce B2C Improvements 310

GetElastic

DECEMBER 31, 2021

Or quiz yourself, and see how many of these acronyms you know off the top of your head!

Payment Services 148

Payment Services eCommerce EDI Payments 148

Inflow Insights

MAY 14, 2020

We saw this to be true for a client we work within the cruise industry, as online sales tremendously decreased. We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Kissmetrics

DECEMBER 14, 2021

The achievement recognizes NP Digital for its substantial growth, continues expansion globally, services diversification, and impact on the industry. Here are a few of the amazing enterprise companies that have helped us reach new heights in the search industry: Adobe XD. What was the biggest change between this year and last?

Customer 208

Customer SEO Cryptocurrencies PPC 208

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Almost half of B2B companies are planning to adopt it. 67% of the industry leaders in marketing are using automation to improve and grow their companies. There are only so many hours in a day. 24, to be exact. And you won’t be alone.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Kissmetrics

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Effective PPC marketing will always come down to compelling language. How Can Buzzwords Boost Your PPC Campaigns? Why Is It Important to Use Buzzwords in Your PPC Campaigns? Probably not.

PPC 288

PPC Social Media Customer Marketing 288

Kissmetrics

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more than 100,000 entrepreneurs using or having used the platform, it has undoubtedly made a name for itself in the industry. This isn’t just within the retail industry, but healthcare, food services, technology, and beyond.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

BigCommerce

FEBRUARY 13, 2018

Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. Training your customers to use the new B2B tools is important for adoption. B2B companies start offering B2C-like online ordering experiences.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ROI Revolution

OCTOBER 12, 2017

For example, a niche retailer probably has a much better idea of who their average customer is compared to a B2B brand, so the strategy for implementing demographic bidding will vary considerably. For some industries, most of their users will be identified. PPC customers might skew differently than your overall average customer base.

PPC 92

PPC B2B Other Presentation 92

Kissmetrics

OCTOBER 16, 2017

And yet PPC got no credit. Despite the fact that PPC probably drove an overwhelming number of the calls (based on the data we saw earlier.). We couldn’t even track PPC leads accurately because of the issues above. Their “industry specialized CRM software” (read: sh!t) Unfortunately, though, there was another issue.

Marketing 211

Marketing PPC Other Customer 211

Inflow Insights

JUNE 26, 2020

More Industry-Leading Solutions for Our Clients in PPC Marketing, SEO, and CRO. Let’s say one of our SEO clients wanted to see how utilizing PPC in Google Search might impact their current organic rankings. The account manager types up a Slack message or emails the PPC team lead. This lets them plan more effectively.

PPC 78

PPC eCommerce SEO Definition 78

Store Growers

JULY 14, 2023

The budget that you might need to allocate for a Google Ads agency varies significantly and depends on a variety of factors, such as your industry , the size of your business, the expertise level of the agency, campaign complexity , the service you require, and the length of your contract with the agency.

Social Media 91

Social Media SEO PPC Management 91

BigCommerce

AUGUST 10, 2018

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Think more expensive products, B2B, etc. Turns out, the history of how WordPress came to dominate the commerce industry is just as fascinating as where that industry is heading today.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Kissmetrics

SEPTEMBER 20, 2017

The glorified metric that drives everyone from PPC to SERP “growth hackers” crazy. And there are links from other high-quality sites in our industry. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. Clicks and pageviews are worthless if they don’t lead to conversions. Make it rain baby!

SEO 441

SEO PPC Webinar B2B 441

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. COVID-19 news & industry updates.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

Kissmetrics

FEBRUARY 4, 2021

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. It also means we think big for our employees, to help them launch great careers in the industry. This helps our clients reach their audience with industry trends and popular topics before their competition.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

FEBRUARY 23, 2021

You should be able to find something to suit your tastes regardless of your industry or the kind of filter you’re looking to create. As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads. Create Your Sponsored Snapchat Filter From Scratch.

Social Media 266

Social Media Recommendation Consumer PPC 266

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. While some trends have accelerated, others have declined unexpectedly, and the impact your brand is feeling depends largely on your industry. COVID-19 ecommerce industry impacts. 6/16 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19. Published March 12, 2020. Last updated October 1, 2020.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Updated December 2, 2021.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Updated August 5, 2021.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

BigCommerce

NOVEMBER 2, 2017

How to use industry influencers to grow sales through search engine optimization. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. It was possible for startups to compete with industry heavyweights. BigCommerce does this for the ecommerce industry.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. While some trends have accelerated, others have declined unexpectedly, and the impact your brand is feeling depends largely on your industry. COVID-19 ecommerce industry impacts. 6/16 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 1, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Last updated June 1, 2021.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

JULY 1, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Updated July 1, 2021. sales growth.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 8, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. COVID-19’s impact on the apparel industry. Prior to the pandemic, non-active casualwear made up over half of the overall apparel industry’s annual sales. COVID-19 + the online food industry.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

NOVEMBER 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19. Published March 12, 2020. Last updated November 4, 2020.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 9, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19. Last updated September 9, 2020. 8/24 update. YoY at a 10.1%

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

MAY 6, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Last updated May 6, 2021.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Paid and organic search are the digital duopoly for audience acquisition that can transform your brand into an industry-leading force. It’s time to take your SEO and PPC efforts to the next level.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122