article thumbnail

How to Choose The Right Content Marketing Agency

Kissmetrics

Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Most agencies separate services like technical SEO, link building, or conversion optimization. Legal content.

Marketing 363
article thumbnail

Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. (Econsultancy/MarketingSherpa, 2014).

eCommerce 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Online Store Builder – Which is Best for You?

Ecommerce Platforms

Shopify doesn't offer an out-of-the-box B2B selling platform. There’s also a well-populated ‘Learn' section, including a Help Center, Blog, Academy, Podcasts, Guides, Forums, Free Tools (invoices, logos, policies, calculators), and a Business Encyclopedia. Built-in conversion optimization tools. Payment gateways.

3dcart 165
article thumbnail

How to Drive Traffic to a Brand-New Site with Little to No Money

Kissmetrics

And of course, the tactics work for both B2B and B2C sites. Conversion optimization. Assuming they have the right terms of service and privacy policies this shouldn’t be too much of an issue. It doesn’t matter if you are an ecommerce site or a SaaS company. Follow the steps below exactly. Content marketing. Social media.

Article 273
article thumbnail

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

These usually come in the form of reviews, shipping, return policies, etc. So how do you go about optimizing a landing page? These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them. Primal Pit Paste sells natural deodorant both B2C and B2B.

article thumbnail

The 8 Best Content Marketing Companies of 2020

Kissmetrics

While other content marketing companies position themselves around big data, conversion optimization, or revenue generation, distilled builds their marketing around technical SEO. The Content Bureau – Best for B2B Content Marketing. The content Bureau bills itself as a premier B2B content marketing company.

Marketing 296
article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Conversion optimization during COVID-19. Our website optimization service lead, Brandon Howell, guides you through the best tips and strategies for conversion optimization in this crisis.

eCommerce 207