Remove B2B Remove Customer Experience Remove Omnichannel Remove Seminar
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

And, 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. If you’re a B2B marketer, one of the most effective ways to generate qualified leads, apart from word-of-mouth referrals, is webinars. Retaining the customer is important if the business wants to thrive.

Webinar 349