GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Groove

APRIL 1, 2020

How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page. Test and improve. When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert.

PPC 345

PPC Mobile Improvements B2B 345

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Kissmetrics

SEPTEMBER 14, 2017

The sixth step gets more into developing the relationship, an area where SEOptimer could improve. They make it easy to learn how they break down their grading system, in addition to identifying the most necessary improvements for your domain. The value-offer of lead magnets are often pieces of content like: Case studies. White Papers.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. Don’t be afraid to offer a free trial or a free ebook. His call to action wording is “Get Ebook,” but it’s been converting well for him.

PPC 335

PPC Web Design Social Media Blog 335

Kissmetrics

JULY 24, 2017

While PPC traffic will typically head straight to a landing page. So you can see which ‘paths’ are already the most popular (and therefore, which ones you should focus on improving first). She may have downloaded an eBook. And you can come up with new things to test to improve. Reverse-Engineer Conversion Paths.

Events 191

Events Mobile Download PPC 191

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. If you’re in B2B sales, LinkedIn might be the horse you want to ride. Ad Extensions are just one way to improve your Ad Rank. Are the most expensive and broad keywords out of reach for your PPC budget?

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420