GetElastic

SEPTEMBER 15, 2021

Improved brand reputation. B2B personalization should primarily be aimed at driving efficiency and is typically built around offering an improved customer experience throughout the B2B commerce cycle. Simultaneously supporting customer acquisition and retention. Boosted upsell and cross-sell. Greater customer referrals.

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

SEPTEMBER 14, 2017

The sixth step gets more into developing the relationship, an area where SEOptimer could improve. They make it easy to learn how they break down their grading system, in addition to identifying the most necessary improvements for your domain. The value-offer of lead magnets are often pieces of content like: Case studies. White Papers.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. It’s because of Google’s users.

PPC 335

PPC Web Design Social Media Blog 335

ChannelAdvisor

JULY 11, 2017

AMS offers pay-per-click (PPC) ad solutions to help vendors reach new customers and drive sales. This PPC keyword-based ad program gives 1P sellers additional promotion. Amazon reports that the use of A+ can increase sales on average by 3 to 10% due to improved SEO and the ability to educate consumers about your brand.

Multichannel 45

Multichannel Marketing Merchant Services PPC 45

UpSellIt

JULY 16, 2020

While we don’t have time to go into all of them, let’s take a look at using psychographics in PPC placements. Or, if you’re looking for more ways to increase your conversion, download our free ebook, “ 27 Attributes an Effective Email.”. Psychographic segmentation has a huge number of applications in ecommerce.

Marketing 85

Marketing eCommerce Recommendation Sporting Goods 85

Inflow Insights

NOVEMBER 14, 2017

Marcia Yudkin of Practical eCommerce recommends taking a page from Trader Joe’s creative monthly flyer and using seasonal copy to improve your promotions and trigger purchases. If you’re looking for a place to start when it comes to your holiday strategy, Bitly has a few ideas to share from their joint eBook with AdRoll.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Groove

MARCH 23, 2020

Some of the most common conversion-driven offers to include are advanced content , such as: eBooks. Improve rank for the keyword "HubSpot extension" from 9th to 3rd on Google by August 29, 2020. Pay-per-click (PPC) ads can drive traffic from a variety of sources. How-to guides. Case studies. Tip sheets. Whitepapers.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

MARCH 8, 2021

The average CTR for PPC ads is even worse at 2%. You can use the results internally to improve your operations. Let’s say you wanted to send an eBook preview or another image-style CTA. Emails can sit unread for days, phone calls can go unanswered, but text messages are almost always read immediately after they’re sent.

Payments 354

Payments Marketing Payment Services Mobile 354

Email Audience

JANUARY 12, 2023

Content such as: How-to videos Case studies Podcasts Blog articles eBooks Infographics. Run PPC and Social Ads. PPC and social ads are 2 popular lead-generation techniques in digital marketing. Pay-per-click (PPC) is an online ad model for driving traffic to websites. See which converts better and continue improving them.

PPC 59

PPC Webinar Social Media Seminar 59

Ecommerce Platforms

MARCH 18, 2023

Although Leadpages has gradually evolved to include more ways of updating your marketing campaigns, with opt-in forms, PPC, and other tools, its focus is still on landing pages. These folks might occasionally sell physical products, but in general, you're going to find free blogs, webinars, eBooks and other similar items.

eCommerce 104

eCommerce Payment Services Webinar Other 104

Kissmetrics

JULY 24, 2017

While PPC traffic will typically head straight to a landing page. So you can see which ‘paths’ are already the most popular (and therefore, which ones you should focus on improving first). She may have downloaded an eBook. And you can come up with new things to test to improve. Reverse-Engineer Conversion Paths.

Events 191

Events Mobile Download PPC 191

Ecommerce Platforms

JANUARY 14, 2020

Although Leadpages has gradually evolved to include more ways of updating your marketing campaigns, with opt-in forms, PPC, and other tools, its focus is still on landing pages. The drag-and-drop interface for designing emails and landing pages is fiddly and needs improvement (a revised version is apparently coming in September 2019).

eCommerce 173

eCommerce Merchant Services Webinar Payment Services 173

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Ad Extensions are just one way to improve your Ad Rank. Are the most expensive and broad keywords out of reach for your PPC budget? high converting traffic). 10x Content. Deconstructions. Bid Modifiers.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Liveintent

OCTOBER 21, 2019

While Facebook was trying to address privacy concerns and improve user experience, this change had a negative impact on growth marketers and their campaigns. Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube.

White Paper 82

White Paper Social Media PPC B2C 82

eCommerce Guider

SEPTEMBER 23, 2018

This will improve your rankings and it will help you build a strong relationship with your site visitors. Look at it like this: If you offer site visitors a free gift in exchange for their email address (it could be an eBook, a cheat sheet and so on), you can grow your email list. I can’t stress this enough. Conclusion.

Marketing 28

Marketing Merchant Services Webinar Payment Services 28

Kissmetrics

JULY 28, 2021

For example, they visit your website, read an ebook, or download a white paper. To improve your ROI in outbound, you need to allocate your budget to the methods that work for your brand. like PPC but they still bring in big results. For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound.

Marketing 300

Marketing Social Media White Paper SEO 300

BigCommerce

JULY 3, 2017

In my effort to improve my process, I made another discovery. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. We continue to attend shows, expand our social media following, and update our website for improved customer experience.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209