GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Groove

APRIL 1, 2020

When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. When it come to PPC, incentives can be a fantastic way to drive conversion. On the flip side, B2B companies can offer advanced content such as eBooks, guides, FAQs and PDF downloads to push users down the funnel to convert.

PPC 345

PPC Mobile Improvements B2B 345

Kissmetrics

SEPTEMBER 14, 2017

After using their product to grade your AdWords account, they are betting on the fact that they will find areas of improvement, and that their PPC software will be more attractive. The value-offer of lead magnets are often pieces of content like: Case studies. White Papers. Exclusive videos. But they can also be: Discounts. Free shipping.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. Don’t be afraid to offer a free trial or a free ebook. His call to action wording is “Get Ebook,” but it’s been converting well for him.

PPC 335

PPC Web Design Social Media Blog 335

Kissmetrics

JULY 24, 2017

While PPC traffic will typically head straight to a landing page. She may have downloaded an eBook. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. Reverse-Engineer Conversion Paths. Users flow through your site in different patterns. Image Source. Amanda may have watched a video.

Events 191

Events Mobile Download PPC 191

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. If you’re in B2B sales, LinkedIn might be the horse you want to ride. Are the most expensive and broad keywords out of reach for your PPC budget? high converting traffic). 10x Content. Deconstructions.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420