FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates
Retail TouchPoints
DECEMBER 2, 2020
Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. She contacted Jennifer Conklin, VP and Unified Commerce Sector Lead at Capgemini, that same week. sneaker collaboration. FILA.com did a second drop of the shoes on May 21, Notorious B.I.G.’s
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