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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Kissmetrics

This mother-and-daughter-run clothing and fashion site was struggling to reach its audience base. We worked with Contentful, a leading content platform that helps businesses create and manage digital experiences, to build a successful campaign that was awarded the 2021 Drum Award for Search in PPC – Best B2B Campaign.

Customer 208
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Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

Inflow Insights

More Industry-Leading Solutions for Our Clients in PPC Marketing, SEO, and CRO. Let’s say one of our SEO clients wanted to see how utilizing PPC in Google Search might impact their current organic rankings. The account manager types up a Slack message or emails the PPC team lead. Note: An important bit of clarification.

PPC 78
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12 Expectations to Consider When Engaging a Digital Agency

Kissmetrics

A B2B company selling machinery parts will need a completely different approach to ethical fashion brands in terms of marketing channels, messaging, and sales cycles. For instance, a PPC agency can’t tell you exactly how many leads they can get you without running the appropriate tests. 7) Hiring Multiple Agencies.

SEO 258
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

If only ecommerce customers arrived on your website in so linear a fashion. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Primal Pit Paste sells natural deodorant both B2C and B2B. But they don’t. They won’t. They’re squirrelly that way.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 148