Tips for Leveraging Demographic Targeting in AdWords
ROI Revolution
OCTOBER 12, 2017
There are a few different options for testing demographic bid modifiers for search campaigns as a means of implementing a tailored strategy for each account. First and foremost, consider the available data for Search campaigns with demographics. Locate Your Demographic Data and Adjust Bids Accordingly. Don’t exclude “unknown” traffic!
Let's personalize your content