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Event marketing: Complete guide and strategies for 2024

Omnisend

Brands can host: Conferences Webinars Seminars Store popups Launch parties Workshops And more Event marketing is a great way to spread the word about your brand and its offerings, thus making brand promotion and customer engagement the two backbones of the strategy. Help you get in the public eye through media attention.

Events 88
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report. This isn’t a fiction-writing seminar.

B2B 60
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How to Accelerate Online Growth with These Simple Event Tactics

SellBrite

This is especially true for the B2B niche, where events bring tons of potential clients and partners together. You also have hundreds of local events , meetups, and seminars. This might get them interested in a cross promotion through social media, blog, or newsletter. You can’t visit all of them. Broadcast.

Events 120
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My view from MAGIC: Smiles and hope amidst dramatic changes of retail

Talkoot

Several of the seminars I attended changed my whole perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix. I was forced to reevaluate my own nonchalant attitude about social media and its usefulness. It’s no longer B2B and B2C; it’s now all ecommerce.

Seminar 60
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Best Webinar Software

Kissmetrics

Demio – Best for Live Events Livestorm – Best for Ease of Use & Automation EasyWebinar – Best for Beginners & Social Media WebinarNinja – Best for Training or Coaching WebinarJam – Best for Large Businesses. 3 EasyWebinar — The Best For Beginners & Social Media.

Webinar 340
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. And, 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads.

Webinar 349
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Top 7 Drip alternatives for email marketing in 2023

Omnisend

month 24/7 live chat and email on all plans ActiveCampaign Solutions for both B2B and B2C users No From $49/month Message and phone support on all plans ConvertKit Content creators (bloggers, course creators, coaches, musicians, etc.) Constant Contact G2 rating : 4/5 Shopify rating : 2.8/5 It comes with dynamic content, advanced ads, and SEO.

Marketing 158