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Event marketing: Complete guide and strategies for 2024

Omnisend

Brands can host: Conferences Webinars Seminars Store popups Launch parties Workshops And more Event marketing is a great way to spread the word about your brand and its offerings, thus making brand promotion and customer engagement the two backbones of the strategy. Help you get in the public eye through media attention.

Events 88
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. The main reason for this is the rise of CRMs as the central hub of all of your channels and systems. This isn’t a fiction-writing seminar.

B2B 60
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. Also, don’t forget to market your webinar through social media.

Webinar 349
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Top 7 Drip alternatives for email marketing in 2023

Omnisend

However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. month 24/7 live chat and email on all plans ActiveCampaign Solutions for both B2B and B2C users No From $49/month Message and phone support on all plans ConvertKit Content creators (bloggers, course creators, coaches, musicians, etc.)

Marketing 158