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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% White papers, on the other hand, resonate with 43.8% The most effective social media platform to drive engagement with content is LinkedIn.

Blog 158
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148
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4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

Using this, you’re able to retarget them across a bunch of platforms like social media and Google to entice them back to your site. And over a billion of them used the social media platform today. A potential customer visits your site and leaves without buying, but while they’re there you place a tracker on them.

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Email marketing campaign: types, examples [+ how to create]

Omnisend

While customers expect to receive a welcome email when they sign up, B2B brands can take this opportunity to introduce their company, its values, and its products or services. Add a clear call-to-action : Tell the recipient what you want them to do next, such as downloading a white paper, scheduling a demo, or signing up for a free trial.

Marketing 147
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Winning Loyal Customers: 5 Ways to Build Trust

Payoneer

Word of mouth is only getting stronger today since it also happens online on social media, forums and review sites. Millennials, on the other hand, prefer to chat with a company via social media and expect an immediate response. Active Social Media Presence. Conclusion.

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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

There’s no way you can master every social media platform and every kind of content. Do you want to increase your email list, boost sales, grow your social media following, etc.? B2B- business to business. Offer a White Paper. White papers position you as an authority in the industry.