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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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Email marketing campaign: types, examples [+ how to create]

Omnisend

While customers expect to receive a welcome email when they sign up, B2B brands can take this opportunity to introduce their company, its values, and its products or services. Add a clear call-to-action : Tell the recipient what you want them to do next, such as downloading a white paper, scheduling a demo, or signing up for a free trial.

Marketing 147
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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

There’s no way you can master every social media platform and every kind of content. You could also send product recommendations based on their previous purchases. Replicate this in your recommendation emails. Do you want to increase your email list, boost sales, grow your social media following, etc.?

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Holiday Ecommerce Strategies

ROI Revolution

When you are ready to replatform, you can refer to our white paper, Replatforming Your Website? Use these tips for Amazon, Google, social media, website optimization, and more to save money and drive revenue growth this year. Provide personalized recommendations to shoppers. Avoid These Marketing Pitfalls.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. This approach provides additional opportunities for links and social signals.

eCommerce 164
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How to Drive Traffic to a Brand-New Site with Little to No Money

Kissmetrics

And of course, the tactics work for both B2B and B2C sites. One thing that I recommend every site to start off with is simple keyword research. Social media. Instead, you can co-publish blog posts together, record a webinar together, create a white paper, or anything else that you feel could be a good fit.

Article 273
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. This approach provides additional opportunities for links and social signals.