Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. 2009 Square, Inc.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

BigCommerce

APRIL 24, 2018

Get more flexibility and customization from your ecommerce platform. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. CaaS ecommerce platforms. Monolithic technology stacks were expensive and time consuming to maintain. And much more.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

BigCommerce

AUGUST 15, 2018

“Before we leveraged [a product information management (PIM) solution] to manage our global Skullcandy.com site content, we lacked a system of record and ended up with some outdated data being presented to consumers. The only 3 systems scaling brands need for seamless data orchestration, including product, accounting and customer data.

Information 212

Information Management Merchant Services Multi-channel 212

BigCommerce

OCTOBER 20, 2017

The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Avoid the Doom Loop and Go Mobile Already!

B2B 251

B2B eCommerce Payment Services Multi-channel 251

BigCommerce

AUGUST 8, 2018

They use a combination of Collaborative Filtering and Next-in-Sequence models to make predictions on goods an individual consumer may need next. Amazon possesses a massive database of consumer purchase behavior to power its predictions. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations.

eCommerce 231

eCommerce Payment Services Technology Recommendation 231