Why B2C Marketers Need to Own All Customer Data
Optimizely
OCTOBER 29, 2019
Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Seems simple?
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