Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Hit Your Target with Smart Social Ad Campaigns. Advertising on social media is a must, but which channel should you choose and how should you format these posts?

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Omnisend

MAY 14, 2021

Content is viewed as a key ingredient for increasing brand awareness, as 84% of B2C marketers believe in its impact and leverage it. Always craft content according to the needs of your target customers. Pump out some “how to” videos to assist customers with complex problems. Social Media Ads. Blog Posts and Videos.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Optimizely

JULY 31, 2018

Come for the thought-provoking journalism that highlights customer experiences, stay for the clever British humor… or should we say, humour? This interview-based show spends each episode picking the brain of a marketing expert on a variety of topics, including SEO, pricing strategies, and customer retention. Brave + Boss.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Kibo

FEBRUARY 3, 2023

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

AcquireConvert

NOVEMBER 24, 2022

Business to consumer (B2C): the process of selling products and services directly between a business and customers who are the end-users. Buyer personas: fictional profiles of ideal types of customers. Customer experience (CX): your customers’ perception of their experience with your ecommerce business.

Payment Services 36

Payment Services eCommerce Payments Shipping Costs 36

Kissmetrics

APRIL 2, 2021

You may recognize a need for more and better leads or higher customer retention. You may realize better systems in your sales and marketing process could create a better experience for your customers. Using marketing automation, chatbots, and AI, Okta enhanced their customer experience at every point of contact.

Information 260

Information Marketing B2B Customer 260

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Measure Success Throughout the Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Kissmetrics

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Also, don’t forget to market your webinar through social media. Each marketing practice requires a different mindset.

Webinar 349

Webinar Social Media Blog Books 349

Ecommerce Platforms

NOVEMBER 11, 2019

With the B2C structure, a business owner aims at addressing a particular audience directly. In any case, the fact in issue here is to understand how practical it is for customers to come back and make a purchase, times without number. Think of it this way: You own a brand that’s closely linked to a particular customer base.

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143